user research

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Generative Research

Sometimes it isn't enough to ask what people want.  To understand how someone works, or how they make a decision, you have to dig deep.  Find a way to let them communicate their unconscious thoughts and impulses.  Watch them work to see all the intracacies that they're not even aware of.  Our goal is to understand them so well that we can predict their future behaviors. We do this with:

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